What Women Want!

Tony Lee - Founder & CEO

In researching her 2003 book “Just Ask A Woman”, Mary Lou Quinlan surveyed 3,000 women and found that the number one issue that influenced their lives above all others was stress.  She writes “women’s feelings about stress in their lives threaded through every one of the 3,000 conversations”.

Though they comprise just over one half of the U.S. population, women buy or influence the purchase of 85 percent of all products and services.  For the most part they control what their families eat, and are responsible for making sure there is an adequate supply of food in the house at all times.  But finding the most healthy and nutritious food for their families can add to their already stressed lives because it is not always available when and where they want it.

Farmers’ markets are the best place to pick up fresh local food that is nutritionally dense and the most flavorful.  Yet sometimes when you go to the market the vendor you went to see is not there, or has run out of the food you want to buy.  Plus, there can be long lines at some vendor stands, turning your visit to the market into a chore.

That’s why we added “Pre-Order Online, Pick Up At The Market” to the Fresh Nation site, enabling you to pre-order your produce and food from your favorite vendors a day or two before the market, and then pick it up from them at the market already bagged and ready to go.

It’s our way of reducing all that stress.