Is This The Beginning Of The End Of Obesity in America?
Tony Lee - CEO & Founder of Fresh Nation
For some time now there has been a rumble of discontent about the state of the nation’s health, with particular emphasis on our collective eating habits and their impact on increasing rates of obesity and related disorders such as diabetes.
But in the wake of the recent premiere of HBO’s seminal documentary on the subject “The Weight of the Nation”, it seems like the tide may finally be turning in favor of healthier foods and better eating habits. First, Mayor Bloomberg in New York City proposed a ban on the sale of sugary drinks greater than sixteen ounces per serving in restaurants and other eating establishments. Then Disney announced that as part of a new program to combat childhood obesity, it was restricting ads for junk food on its cable and radio networks, instead mandating advertisers to meet new nutritional standards by 2015 which promote fruits and vegetables and limit the intake of fats, salt and sugars in children’s diets. And all this against the backdrop of our First Lady, Michelle Obama, publishing her “American Grown” book promoting kitchen gardens and healthy eating.
There is no easy fix to a food system that has developed more to line the pockets of special interests than to create a healthy society. Most people now recognize that it is going to take a mixture of regulation, litigation, political will and public pressure to dismantle whole sections of our food production, delivery and marketing infrastructure, and rebuild them in the public’s interest. Mayor Bloomberg, Michelle Obama and Disney are helping to take some first early steps in the process.
Obesity is going to be with us for a long time to come, but we see these early steps as the beginning of the end to obesity in America.
What Women Want!
Tony Lee - Founder & CEO
In researching her 2003 book “Just Ask A Woman”, Mary Lou Quinlan surveyed 3,000 women and found that the number one issue that influenced their lives above all others was stress. She writes “women’s feelings about stress in their lives threaded through every one of the 3,000 conversations”.
Though they comprise just over one half of the U.S. population, women buy or influence the purchase of 85 percent of all products and services. For the most part they control what their families eat, and are responsible for making sure there is an adequate supply of food in the house at all times. But finding the most healthy and nutritious food for their families can add to their already stressed lives because it is not always available when and where they want it.
Farmers’ markets are the best place to pick up fresh local food that is nutritionally dense and the most flavorful. Yet sometimes when you go to the market the vendor you went to see is not there, or has run out of the food you want to buy. Plus, there can be long lines at some vendor stands, turning your visit to the market into a chore.
That’s why we added “Pre-Order Online, Pick Up At The Market” to the Fresh Nation site, enabling you to pre-order your produce and food from your favorite vendors a day or two before the market, and then pick it up from them at the market already bagged and ready to go.
It’s our way of reducing all that stress.